Automating influencer marketing with artificial intelligence

Managing social media influencer campaigns has traditionally required endless back-and-forth communication, complex contract negotiations, and tedious manual spreadsheets. In 2021, longtime friends Stjepan Zelić, Davor Šibenik, and Filip Špiranec set out to eliminate these operational headaches for modern marketing teams. They established Hypefy to automate the entire influencer marketing workflow for brands, agencies, and small businesses. Based in Berlin with roots in Croatia, the team set out to build software capable of handling everything from creator discovery to final payments, allowing marketers to focus on strategy rather than admin work.

The core of the platform is an artificial intelligence engine designed to turn brief descriptions into active marketing campaigns. Marketers begin by entering key details about their product, target audience, and main goals into a conversational chat interface. The system asks targeted questions to generate a tailored campaign brief, then automatically searches across Instagram and TikTok to find suitable micro and macro influencers. Whether a brand needs creators in beauty, fashion, fitness, gaming, or food, the software handles outreach, negotiates pricing, and issues contracts based on defined rules.

Once creators join a campaign, the platform manages the rest of the execution pipeline without requiring constant manual intervention. Hypefy assists with content review, helping brands optimise submitted media quickly while maintaining full control over final approvals. Built-in tools handle content buyouts and secure influencer payments in one place, ensuring creator payments are accurate and on time. By replacing disjointed tools with an all-in-one dashboard, brands can accurately measure engagement rates, click-through rates, and overall return on investment without risking overpayment.

This automated approach has already established strong commercial momentum and gained the attention of prominent investors across Europe. Built on an earlier seed investment of 1.75 million euros supported by Fil Rouge Capital and angel investor Dražen Pehar, Hypefy recently closed a 7.2 million dollar Series A funding round. Led by AYMO Ventures, the investment also saw participation from Interactive Venture Partners, Oktogon Ventures, and Euroventures. Over one hundred brands now use the system, generating a combined monthly reach of more than five million social media users.

With fresh capital in place, the leadership team plans to double its workforce and expand its market presence across both European and American territories. Development will concentrate on enhancing the underlying AI platform, providing even sharper audience targeting and streamlined brief generation tools. As Hypefy prepares to present its platform at Web Summit 2026, founders Stjepan Zelić, Davor Šibenik, and Filip Špiranec remain focused on helping companies run high-impact campaigns with minimal effort.

Find out more at hypefy.ai